We help ambitious Ecommerce businesses grow profitably!
Are you silently drowning in the chaos of your business finances?
Let me guess:
You’ve got cashflow swings so wild they keep you up at night.
You’re pouring money into ads, but all you see is a black hole where your budget used to be.
And your inventory feels more like a monster than an asset—completely out of control and constantly demanding attention.
If that sounds like you... you're not alone—and more importantly,
it’s not your fault.
Here’s the truth most entrepreneurs never hear...
You were taught to hustle. To sell. To scale.
But no one handed you the rulebook on how to control your money in a way that fuels growth without draining your sanity.
So what happens?
You start second-guessing every decision.
You feel like you’re always reacting—never ahead.
You try to push through, but deep down there’s a nagging worry that if just one thing slips… it could all fall apart.
And the traditional “solutions”? They feel like a different language.
Endless spreadsheets. Rigid reports. Numbers thrown at you with no context, no clarity, and definitely no confidence.
That ends now.
Introducing The Destiny Programme—a completely different approach to mastering your business finances.
And no, this isn’t just another accountancy service. That’s the surface level.
Yes, we handle the books. But that’s just the beginning.
You’ll get one-on-one financial coaching built specifically for entrepreneurs, so you actually understand your numbers and how to use them to fuel decisions.
We plug you into a proven, easy-to-use cashflow system that aligns with how you naturally operate, giving you clarity on where your money’s going, how to optimise it, and when to invest for growth.
The result?
No more guessing. No more late-night panic.
Just clear, confident control over your business future.
Because when you know where you stand financially at any given moment, everything changes.
You move from reacting to leading. from worry to strategy.
From “barely making it” to scaling with confidence.
And let’s be real—continuing to run your business without this kind of control is a gamble.
One slow month, one unexpected cost, and it could all unravel faster than you think.
But that doesn’t have to be your story.
The Destiny Programme gives you back the steering wheel.
It gives you the tools, the insight, and the support you need to make the right calls—not just today, but every day going forward.
This isn’t about doing more accounting.
It’s about finally building a business that gives you both profit and peace of mind.
The kind of business that doesn’t just survive—it scales, sustainably.
Your next level is waiting.
Now it’s your move!
We believe family comes first!
Family is best served by stable businesses, creating profit by serving their customers, and creating good jobs.
That’s why we’re unapologetic about our focus on profit.
That’s how we best serve our customers, their families, and in turn, our families.
Overtime we have developed into a team of 12 and there's emerged a clear way of working. We have codified into these 3 immutable laws that can apply to everyone both in and out of the firm!
Our Values...
Stick your neck out.
Say what you’re going to do, and do what you said you’d do.
We’ve got your back.
Be accountable.
Be frank about what you need to do better. We’ll help you get there!
No jerks!
We’re kind. hardworking, ambitious, tough and team-players but we don’t tolerate jerks* (this is the sanitised version - choose your own word here).
At the heart of our programme, is the Profit First cash management system.
Devised in 2014 by international business author Mike Michalowicz, the Profit First system is now being delivered by 800 accounting firms worldwide, and has been implemented in over 600,000 companies globally.
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